A partnership between Cubic Transportation Systems (CTS) and McMaster University in Hamilton, Ontario, is exploring new technologies around traffic prediction and a heightened understanding of vulnerable road users. Cubic, a transportation and transit technology provider, has entered into a five-year partnership with the university to further develop technology products that include artificial intelligence and machine learning that takes into consideration the wide variety of users of transportation systems. "At the center of everything we do is DEI -- diversity, equity and inclusion," said Ali Emadi, professor and research chair at McMaster University. "That's what makes us different from a lot of artificial intelligence centers in academia or in industry," he added. The project, known as the Centre of Excellence for Artificial Intelligence and Smart Mobility, is also exploring the notion of "human-centered design," and populating design teams with researchers and technicians from across multiple backgrounds and expertise.